Procell is the professional battery of the Duracell Company, which designs batteries and power solutions specifically for the needs of professional devices and industries. While other battery brands serve both retail and professional customers, Procell solely focuses on the professional market in order to guarantee products and services specifically designed for professional usage. As a result, Procell Alkaline batteries are used by millions of professional end-users and leading professional OEMs (Original Equipment Manufacturers) around the world for its quality, reliability, performance and service.