Meet Rich Nicholes
If you've ever dropped into Performance and been greeted with a "Hey dude", or "What's up man", you've just met Rich.
After graduating South High School (one of the last classes) in 1986, Rich started working at a local night club and officially started DJ'ing New Years of 86/87. By the end of '87, he started a mobile DJ company. Rich had a number of "full time" jobs, but by 1994 he was a partner in a hardwood flooring company. In that same year his DJ business experienced enough growth, he made a decision to sell off his share in the flooring company and pursue DJ'ing full time. Rich ran A Topspin Company/Rich Nicholes Entertainment for 12 more years in a full time capacity. As a DJ/EmCee, Rich has performed in multiple states and has been recognized in Mobile Beat magazine, a national trade publication. At one point he had the opportunity to perform in front of 15,000 people at USANA's international annual convention.
Being a mobile DJ, Rich encountered multiple room configurations. He did not realize that where you set up in a room can be just as important as having quality equipment. After spending money on good equipment, he went a step further and started to learn as much as he could about sound and how to get the most out of his equipment.
In January of 2008 Rich decided to make a career change and reached out to Performance Audio. It took 6 months before an opportunity opened and Rich started working in the install department. Within 6 months he was transferred to the sales floor, where he works today. Rich is the in house DJ specialist and has also been an integral part of our lighting team.
Rich has been married for 29 years, has two boys, and two dogs.
Rich can be described as intense, an adrenaline junkie. He has done everything from Wakeboard to Sky diving, from Downhill Mountain Biking to OCR (obstacle course race). Rich has been in athletic training for 5 years now, focusing on World's Toughest Mudder, a 24 hour obstacle course race. He has competed in this competition on two prior occasions, but has fallen short of his 50 mile goal. His longest race yet is 45 miles, with over 180 obstacles. This November he hopes to best his previous finishes and reach 50 miles.
In addition to the craziness of OCR, Rich is actively competing in 1/2 & full Marathons, and 5k, 10k, & 15k trail races. When not racing you can often find Rich in the back country somewhere either fishing, hiking, mountain biking, or simply just chilling out.
Rich has recently moved to a part time schedule. You can find him in the store on Mondays & Tuesdays. Because of his passion for racing and experience in DJ/EmCeeing, he is currently sharing his work schedule as an EmCee for Ragnar Trail Race Series.